US Trademark Guide for Ecommerce Sellers

US Trademark Guide for Ecommerce Sellers

This article details the key considerations for cross-border e-commerce sellers when purchasing a US trademark, including trademark security assessment, assignment process and timelines, required document preparation, and Amazon Brand Registry after the transfer. It aims to help sellers avoid risks and efficiently and safely acquire a US trademark, providing security for their cross-border business. This includes evaluating the trademark's strength, understanding the legal procedures, and ensuring proper documentation for a smooth transition and successful brand registration on Amazon.

01/05/2026 Customs Knowledge
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Ecommerce Growth Drives Multistore Strategy Adoption

Ecommerce Growth Drives Multistore Strategy Adoption

This article delves into the operational strategies of the 'website network' model for independent websites, covering aspects such as website building, optimization, product selection, and advertising. It explores how to optimize landing pages using tools like ShopOem and how to achieve cost reduction and efficiency improvement through hierarchical management. The article aims to provide e-commerce sellers with more comprehensive guidance on operating a 'website network' model. It focuses on leveraging multiple interconnected independent sites to expand reach and sales, while streamlining operations for maximum profitability.

01/05/2026 Logistics Industry Insights
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Keys to Crossborder Ecommerce Success Revealed

Keys to Crossborder Ecommerce Success Revealed

This paper explores common pitfalls in data-driven product selection for cross-border e-commerce sellers. It points out that blindly relying on data and engaging in homogeneous competition are key reasons for selection failure. The article emphasizes that data analysis should assist, not replace, decision-making. Sellers should integrate data insights with their own strengths to create differentiated innovations in order to stand out in the fierce market competition. A balanced approach combining data analysis with strategic thinking is crucial for successful product selection.

01/05/2026 Logistics Industry Insights
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Trump Tariff Exemptions Boost Crossborder Ecommerce

Trump Tariff Exemptions Boost Crossborder Ecommerce

The Trump administration's tariff exemptions on thousands of goods present opportunities for cross-border e-commerce. This article provides an in-depth analysis of the tariff exemption list and its impact on the US market. It offers strategies for cross-border e-commerce sellers to navigate the tariff situation, including optimizing product selection, enhancing brand premium, and diversifying business operations. The aim is to help sellers find breakthroughs amidst the tariff turmoil and capitalize on the evolving trade landscape.

01/05/2026 Logistics Industry Insights
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Shopify Affiliate Marketing Boosts Ecommerce Sales

Shopify Affiliate Marketing Boosts Ecommerce Sales

This article delves into the value and implementation strategies of Shopify affiliate marketing. It explains the definition and advantages of affiliate marketing, as well as the specific steps to create and promote an affiliate program on Shopify. By selecting suitable products, setting attractive commission rates, leveraging affiliate marketing apps, and recruiting appropriate affiliate partners, Shopify merchants can expand their market at low cost and high efficiency, achieving business growth. The article provides a practical guide for Shopify store owners looking to utilize affiliate marketing to boost sales and brand awareness.

01/05/2026 Logistics Encyclopedia
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China Debates Crossborder Ecommerce Holiday Rules

China Debates Crossborder Ecommerce Holiday Rules

Chinese New Year holiday arrangements vary greatly in the cross-border e-commerce industry. Banggood's controversial one-day holiday contrasts sharply with startups offering a generous 23-day break. The number of holiday days reflects corporate culture and business conditions. Reasonable holidays are crucial for both employee well-being and business success. The industry should prioritize employee welfare for sustainable development and growth.

01/05/2026 Logistics Industry Insights
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Customs Preclearance Boosts Crossborder Ecommerce Efficiency

Customs Preclearance Boosts Crossborder Ecommerce Efficiency

A WCO seminar in Tunisia explored advance processing systems and e-commerce challenges to improve customs efficiency. Advance processing uses pre-arrival data for risk assessment, speeding clearance, controlling risks, and facilitating compliance. E-commerce challenges require customs to adopt risk management, technology, and collaboration strategies. Tunisian Customs is actively revising regulations, piloting programs, sharing data, and building capacity to embrace change, ultimately benefiting consumers. This proactive approach aims to streamline processes, enhance security, and adapt to the evolving landscape of international trade in the digital age.

01/05/2026 Customs Knowledge
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Crossborder Ecommerce Faces Customs Valuation Challenges

Crossborder Ecommerce Faces Customs Valuation Challenges

The World Customs Organization issued Advisory Opinion 23.1, clarifying that low-price transactions of flash sale goods can be used as a basis for customs valuation, provided they comply with the Valuation Agreement and the transaction is genuine and valid. This opinion guides cross-border e-commerce enterprises in compliant declaration, reduces trade risks, and provides customs authorities with scientific valuation methods, promoting the healthy development of cross-border e-commerce. It emphasizes adherence to existing valuation principles while acknowledging the unique characteristics of flash sales.

01/05/2026 Customs Knowledge
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Crossborder Ecommerce Streamlines Small Parcel Logistics

Crossborder Ecommerce Streamlines Small Parcel Logistics

This article delves into how cross-border e-commerce can leverage international small packets to reduce logistics costs. It elaborates on three key strategies: packaging innovation, route optimization, and compliant operations. The study details how to overcome dimensional weight restrictions, build a multi-channel flexible routing network, and avoid hidden costs, thereby enhancing the competitiveness of cross-border e-commerce businesses. The importance of refined management and continuous optimization is emphasized as crucial elements for success.

01/05/2026 Logistics
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Amazon Sellers Weigh Risks of Overseas Warehouses

Amazon Sellers Weigh Risks of Overseas Warehouses

This paper delves into the role and value of overseas warehouses in Amazon operations, highlighting advantages such as reduced logistics costs, alleviated storage pressure, provision of labeling services, and support for dropshipping. It also reveals potential risks associated with overseas warehouses, including trust deficits and regulatory blind spots. The paper provides sellers with recommendations for selecting overseas warehouses, aiming to help them make informed choices, mitigate risks, and achieve sustainable development in their cross-border e-commerce businesses. It underscores the importance of due diligence and careful consideration when integrating overseas warehousing into their Amazon strategy.

12/31/2025 Warehousing
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